New mobile offering - what is it exactly?

TelstraClear are offering a new mobile service to compete with Telecom and Vodafone. There are some basic details available in the media - so I though I’d go checking to see if I might be eligible and perhaps save some money on my mobile bill.

First challenge - the TelstraClear website - will it tell me what I want to know? Having got to the “mobile” page I try the links to the pdf documents “About Mobile brochure” and so on - the links are broken to all of them. Tested? I don’t think so.

What’s my big issue? My mobile number is on business cards, websites and more importantly stored in other people’s cellphones and address books. Can I keep my cellphone number if I switch?

To find that out it seems I’m going to have to call them. I don’t have the time to sit in their call centre queue. Waste of time for me and costly for them to service my enquiry by call centre when it could have been handled by the website. Not a great start as far as I’m concerned.

How does this happen? It’s a mindset failure - a focus on the new product/offering and not on the customer.

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