Design-centred vs customer-centred
Sunday, April 29th, 2007“Design centred good, design dominated bad” - agreed, but I’d say “customer-centred good, design-centred bad” and if you read the full article Jeremy Moon and Icebreaker first thought of (”We had a hunch that market existed“) the customers and what they wanted before they started designing.
Want to see examples of design-centred (dominated) over customer-centred? Most web sites fall into this category - and, ironically, many award winners.
The Icebreaker web site (I’d link to it - but I need permission first) is very pretty - would be good if I could read the home page.